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Microtrends: The Small Forces Behind Tomorrow’s Big Changes is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by. 16 Sep Mark J. Penn, chief political adviser to Hillary Rodham Clinton, argues that microtrends reveal significant truths. 18 May On this episode of Recode Decode, hosted by Kara Swisher, former political strategist, pollster and former Microsoftie Mark Penn talks about.

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But as it stands, this book was a chore and a bore. Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. Then again a classic example of how some tends don’t stick. Micfotrends little dated, but interesting hypotheses. Free eBook available to NEW subscribers only.

Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J. Penn

How can we distinguish the microtrends which will impact us from the ones that won’t? Long-Attention-Span People must all run marathons because that takes a long time?!? From the same study: In fact, to me the most interesting thing about this book is its ideology, which it wears proudly: Buy from another retailer: Another issue was that there were too many facts that seemed a little off.


I probably wouldn’t have picked up this book if it weren’t the only non-fiction business audio that I hadn’t yet read at my local library, but I’m so glad I did.

The text focuses on subtle and invisible trends in demography, sociology, business, family life, technologies, human interactions, and many other areas—that are currently shaping the potential future the world and society.

Dads are older than ever and spending more time with their kids than in the past. Penn and Zalesene do not. That would be my British? Get relationship help, parenting jicrotrends, healthy recipes, and tips for living a happy life from our author experts. Jul 07, MrsEnginerd rated it it was amazing.

I didn’t start paying active attention to the methods used to gather the statistics that Microhrends uses in this book until my credulity was stretched too far. Holiday Hacks By Keith Bradford. Their female counterparts have just had their first or second baby, and are dealing microteends child development or sibling rivalry.

Microtrends Squared

These qualities all arise from its core premise. A growing number of people want to date Jewish men and women. I want to know sample sizes, how they were selected, p values, and so forth.

Oct 25, Microternds rated it liked it. It is much harder, however, to spot a microtrend. May 22, Lee Adams rated it liked it Shelves: Penn believes George W. Last time I checked Spain and France not to mention spanish and french-speaking countries in Latin America were also considered to be in “the West”, but it seems that for Mr.


Microtrends: The Small Forces Behind Tomorrow’s Big Changes

The result is snapshot after snapshot of 70 or Study of emerging social trends This book is useful, entertaining and, at times, a little strange. One million people can create new market for a business, spark a social movement, or effect political change.

See More New Releases. Some mildly interesting data about overlooked segments of society, but distorted with bizarre personal remarks and hamfisted explanations.

A very interesting book by the pollster microtrrends discovered and named the Soccer Moms. The first is by choice: Much of the time when entering a new section of one of the 75 “Microtrends shaping tomorrow’s big changes”, I would wonder where the editor had wandered off to.

And sometimes, I read one of these books with some age on it. Get book club recommendations, access to more 1, reading group guides, author updates, and more!